This is a message

unisex pocketable raincoat

Price 98€

Halfway between a devotional clothing for a niche, and a cool garment to wear in case of rain, WHEN IN DOUBT, is an object which looks at the historical relevance of a specific type design. Claiming dialectic, diplomatic and contextual components, this article shows an eulogy of doubt, while cutting one of the most famous pre-advertising slogans and a very well known statement in the worlds of typography: “When in doubt, use Caslon”.

10 items edition by Alessio D’Ellena


Sizes: XS–M / M–XL
Material: Nylon
Print: Vinyl foil hot stamping
Color: White on black


Cover pictures © Giacomo Alberico
Photography © Paleari & Di Nofa